August 28, 2008, Sarasota, Fla. – Pharmacists Online, a division
of Living Naturally LLC, today announced the integration of their RxLoyalty Genius
Loyalty Program with the leading Star~Plus Point of Sale (POS) system from Retail
Management Solutions, specifically for the Independent Pharmacy market.
Retaining existing customers has presented a major challenge for Independent Pharmacies.
As a result, customer loyalty has become a strategic focus in gaining a competitive
advantage over the mass chain market. The integration between the Star~Plus and
RxLoyalty Genius provides Independent Pharmacies with an effective tool to secure
and strengthen customer relations, enabling them to protect and grow their market share.
RxLoyalty Genius is a unique program that enables retailers to customize an advanced
loyalty, reward, and promotions program for their business. The program makes for
a compelling addition to the Star~Plus point-of-sale that allows Independent Pharmacies
to:
- Increase customer retention
- Reward frequent buyers
- Respond to customer needs
- Identify purchasing patterns
- Increase sales per customer
- Strengthen competitive position
- Find “Missing-In-Action Patients and bring them back
Retail Management Systems’ Star~Plus POS application provides retailers with a solid
framework in which to manage their business. From easy-to-use features at the checkout
to complete reporting and management tools at the back office, Star~Plus is customizable
to the Independent Pharmacy’s needs. “We are very excited about adding RxLoyalty
Genius to our product offering, said Brad Jones, RMS’s President and CEO. The addition
of this service gives our customers access to data mining and target marketing capabilities
available to many of the large chains with whom they compete. Our customers can
use RxLoyalty Genius as a significant competitive advantage to increase sales and
improve customer service.”The interface between RxLoyalty Genius and Star~Plus provides
the next level of smart solutions for today’s Pharmacies’ targeted customer lists.
Pharmacies generally mark large investments in POS systems, and miss a major benefit
- which is using the POS data for marketing purposes. Now, sale data from the POS
environment can be automatically uploaded to a central database, where Pharmacies
can create targeted customers lists for “cross sell/up sell” (e.g. customers that
buy product X, but not brand Y), and then automatically generate and distribute
branded post card and email promotions. This allows Pharmacies to maintain regular
and relevant communication with customers, and to drive them back the store with
targeted promotions based on demographics, store visit and purchase behavior.
Retail Management Solutions is the industry leader in point of sale technology for
retail pharmacy. The company provides world-class service to customers in all 50
states and is the only company in the industry focusing and specializing strictly
on POS technology for the pharmacy market. Additional information on the Retail
Management Solutions products and services can be found at
www.rm-solutions.com.
Pharmacists Online, a division of Living Naturally, LLC, is an online technology provider to more than
3,000 retailers and supplier in the health care sector. The company develops and markets two solutions
specifically for Independent Pharmacies – RX Web Genius, a comprehensive content driven web site
solution, and Rx Loyalty Genius, an advanced loyalty marketing program. For additional information,
please visit the company’s web site at www.PharmacistsOnline.com.
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