Burlington Drug Company and Pharmacists Online Create Partnership to Bring Breakthrough Marketing Systems to Independent Pharmacies January 21st 2010, Sarasota, Fla. – Pharmacists Online, a division of Living Naturally, LLC, and Burlington Drug Company (BDC) announced today a strategic partnership between the two companies. The alliance between Pharmacists Online and BDC will bring a suite of technology products to the Independent Pharmacy with the benefit of a discounted pricing structure through BDC. BDC and Pharmacists Online share in the philosophy of being "committed to the community level Pharmacy". In recent years, pharmacists have seen a drop in margins on their prescription business and they are now turning to the retail side of their stores to increase profits. Pharmacists Online offers proven technology solutions that make it easier for Pharmacists to become sophisticated retailers. The Rx Web Genius™ program from Pharmacists Online allows Pharmacies to offer customers web sites equal to or better than the drug store chains. This program also enables Independent Pharmacies to acquire new customers online, and drive sales through customer and patient education, and advanced Internet and email marketing. The Rx Loyalty Genius™ program from Pharmacists Online allows Pharmacies to implement advanced loyalty membership programs equal to or better than the large drug store chains. This program also enables Independent Pharmacies to reduce customer attrition, to up-sell existing customers with incremental visits and greater $ spend per visit, to acquire new customers loyalty program member referrals. "BDC is excited about the opportunity of working with Pharmacists Online, a company dedicated to providing Independent Pharmacy owners with solutions to help turbo charge their front store operations. We believe that the suite of Pharmacists Online products will help maintain our customer relationships and will increase their business profitability". – Dave Fisher, Dir. of Sales "We are pleased to be working with BDC to bring our technology solutions to BDC customers at preferred rates. Pharmacists Online is all about strengthening the Independent Pharmacy channel, which makes for a very synergistic partnership with BDC, who have based their existence on supporting the independents. In particular, we believe that our solutions will help BDC customers strengthen their businesses, allowing them to compete aggressively with the mass market and drug store chains". - David Knaggs, CEO Living Naturally / Pharmacists Online For additional information, please contact Dave Fisher at BDC at 800-551-9162 ext 325 or Karen Sulprizio at Pharmacists Online on (866) 312-8324. About BDC Since 1891, Burlington Drug Co has been an independent pharmaceutical wholesaler distributing to community pharmacies throughout the Northeastern region of the US. It has been their unwavering commitment to the independent pharmacies that has allowed them to grow and prosper. http://www.burlingtondrug.com About Pharmacists Online Pharmacists Online, a division of Living Naturally, LLC, is an online technology provider to more than 3,000 retailers and supplier in the health care sector. The company develops and markets two solutions specifically for Independent Pharmacies – RX Web Genius, a comprehensive content driven web site solution, and Rx Loyalty Genius, an advanced loyalty marketing program.

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