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Pharmacists adjust to changing roles A new study suggests people who fill prescriptions by mail are less likely to run short of medication. But other studies show those who meet regularly with druggists stay healthier and save money for their insurers. The studies come as pharmacists try to find their place in a world where prescriptions can be filled more cheaply by mail but where people struggle to use their medications consistently and correctly. "The role of the neighborhood pharmacist is undergoing a major transformation," says Edith Rosato, a senior vice president at the National Association of Chain Drug Stores in Alexandria, Va. Pharmacist counseling is often crucial for someone on a new medication. But efficient delivery may matter more for many people on long-term regimens, who may have trouble getting to stores regularly. People often dislike mail order they're dealing with an anonymous person on the other end. The RxWeb Genius® web presence from Pharmacists OnLine® is a web presence for your professional pharmacy, communicating the customer service you are known for. For more information go to www.RxWebGenius.com or call 866-312-8324. Kerr Drug teams up with The People's Pharmacy program Feb. 10 Kerr Drug is underwriting a nationally syndicated public radio program focused on drug and health information, the regional retail pharmacy chain announced Monday. Kerr will make content from the library of The People's Pharmacy program available on its Web site under an agreement that calls for cross-promotional opportunities between the two, as well as with creators and hosts Joe and Terry Graedon. "Through their nationally syndicated radio program, newspaper column and bestselling books, Joe and Terry Graedon are recognized as experts in prescription drugs, herbals and supplements, vitamins and home remedies," Kerr president and CEO Tony Civello said. "Kerr Drug is pleased to partner with Joe and Terry Graedon and The People's Pharmacy because we both respect people's ability to make informed decisions about their health care." "The People's Pharmacy" was one of
the first books to provide drug and health information to consumers when it
was published in 1976 and went on to become a bestseller, and the Graedons
have written 14 more books since then. Their radio program reaches 250,000
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New report notes increased digital coupon activity by CPG manufacturers Feb. 11 Digital coupon distribution by consumer packaged goods manufacturers increased by 3.4% during fourth quarter 2009, across the Web sites monitored as part of the Marx Digital ProMotion Report available exclusively from Marx, a Kantar Media solution. "Digital coupons represent a small but growing percentage of total coupon distribution and are gaining traction across an expanding group of CPG manufacturers," said Mark Nesbitt, Kantar Media president. "Coupons are a proven tactic for creating purchase intent and driving planned shopping trips," said Bob Cristofono, Marx VP sales. "Manufacturers and retailers are developing new ways to engage with consumer and shoppers through multiple platforms including retailer Web sites." The power to create your own coupons with automatic print ability is just one of the many marketing tools available with the RxWeb Genius website for our pharmacies. www.RxWebGenius.com P&G develops eStore concept with PFSweb Jan. 15 Procter & Gamble is testing Web sales via an online "learning lab" developed in partnership with e-commerce services provider PFSweb. The online store, called the eStore, will be owned and operated by PFSweb and will exclusively feature P&G products to consumers in the United States. The eStore is expected to launch in the spring, following a pilot of the site with 5,000 consumers that will begin in the coming weeks. "We are very excited about the eStore's potential to reach more consumers and create new online experiences and innovations that build our brands online," stated Kirk Perry, P&G's VP, North America. "Ultimately, our goal in working with an experienced e-commerce business like PFSweb is to test concepts and programs that can be reapplied with all of our online retail partners in ways that exponentially grow consumer affinity for our brands and mutually increase sales for P&G and our retailer partners. ------------------------------------ listening to 120 public radio stations every weak, while 80 newspapers publish their syndicated newspaper column. Keeping your customers is the top priority for an independent pharmacy. RxLoyalty Genius® is a loyalty and full marketing program to keep your patients from straying to the mass chains. For more information: www.RxLoyaltyGenius.com |
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